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AP Marketing (International Program)


Kasetsart University
Enrollment in this course is by invitation only

Course Code : 01134001

Course Name : AP Marketing

Course Credit 3(3-0-6)

Course Description

Nature and process of marketing, concepts, role, functions and factors of marketing, market segmentation, Selecting target market, consumer behavior, Marketing Mix and Marketing Research.

Course Staff

Dr. Paitoon CHETTHAMRONGCHAI E-mail : fbusptc@ku.ac.th

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